Thursday, September 22, 2005

Building a Home Internet Business

Hello readers, this is yet another article I found on the internet that talk about home business, the article gives the reader a broadview about how to kick start, if any of you thinks that my kick start series is sometimes a bit long and take time to wait for each chapter comes out you can take a look at this one first, actually I will have my kick start series covered all the general ideas this article point out, I give this to you to let you guys think about a particular issue from different perspective. Again, scroll down and you will see my personal comment.

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Building a Home Internet Business

Building a home internet business can be daunting, but with the right effort, it can be done. Developing a marketing plan will help your business grow. It's not hard to create or utilize. Yet it does need to be used regularly for it to be effective.

In building a home internet business, your advertising strategies need to be planned every week. To start with, advertise in the same areas all the time and record your responses. Find out where and when your ads were, and how many people looked at them. Doing this online is easy with "ad trackers" and "website statistics trackers".

After you find out how your first ads did, branch out to other kinds of advertising both online and offline. You can start with free ads and maybe even to go to "pay per click" submission services" after earning some money. Research has indicated that a customer may have to view an ad five or six times before making a response. You may have to place ads for weeks before you see results.

To help determine a marketing plan for building a home internet business, ask the following questions:

Who would be my customers and potential customers?What characteristics would they have?Where would they live?How much spending power do they have?Is my product the best it can be?Would my prices be considered right by potential customers?What is my business' reputation?How does my business compare to businesses in the same field?

The answers to these questions would help you devise a marketing plan. In answer to the first question, you can find out who your audience is by making a profile of your ideal customer. In answer to the last question, study your competition. Find out their strengths and weaknesses. Can you do something that they can't? Can they do things you don't or can't do?

Advertising is a crucial factor in building a home internet business. Advertising can inform customers of the benefits of your product, give you an identity and reputation, and lure new customers and replace lost ones. You can do cheap advertising research by going to the library. Sources you might want consider in a library are Gales directory, Bureau of Labor Statistics, economic statistics and research, and population and demographic research.

Emarketing is viable in building a home internet business. It's much cheaper than direct mail and can be as effective. Studies have shown that emarketing response rates are higher than direct mail's--5% to 35% compared to 1% to 3%.If you offer an email newsletter, you can gather demographic information of customers such as age, gender, income, and hobbies which can help you target your advertising. With careful research, you can use advertising to your advantage in your home internet business.

About The Author

Adrian Austin is a respected internet marketing expert, and the founder of a leading home business http://www.treasureant.com and numerous marketing websites.

Reprinted from ValuableContent.Com

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Here is Chiu Ling's comment:

If you read through the article you will see the main theme of the article is about advertise your home business, and the writer pointed out how important advertising is. I totally agree with the writer's view on advertising because home business can only be successful if you advertise it well, just bear in mind one basic but very important idea about advertising is, get your website as much exposure as possible without the use of spam. And also online advertising doubled its benefit because an inbound link(a hyperlink that does not in your website but point to it) can earn you search engine ranking and exposure at the same time, so if your budget is tight(and I do not recommend you spend thousands of dollars at first too) at the beginning do more online advertising then offline one will be a good choice.

Wednesday, September 21, 2005

Internet Marketing Tips On Getting Your Web Site Spidered Quickly

Hello guys, I found the below article and would like to share with you, please note that this article is not written by me, Chiu Ling, but another internet marketing expert. Please read the article thoroughly and you will find it quite useful, also I commented about this article, just scroll down and you will see it.

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The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Unless the search engines find your web site and index it, there is no way the general public will know that it is there.

After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines. When developing your marketing strategy, it is important to include a plan to get your web site spidered quickly. In order to get your site indexed you must let the search engine spiders know you are there in the first place.

You may have wondered if there are ways to lure the spiders to your web site other than manual submission. The good news is that many SEOs recommend the following methods rather than submitting your pages directly.

The best way to get your site spidered quickly is to link your web site to another site that is already indexed, that is related to your site, and that is spidered frequently. Having your site mentioned in news releases, blogs, and so on can get your site your web site spidered very quickly, sometimes within days.

You can also use the more traditional methods including posting in forums and providing articles for the various article directories. If you choose this route, be careful not to spam. Follow the posted rules, give helpful answers, and do not go overboard on your "sig file". Private forums are not always indexed, so make certain that the forums where you post display recent posts and are listed in search results.

No matter which method you choose to get your web site spidered, you will need a good site map. A site map lists and links to all pages on your site. If your site consists of over approximately one hundred pages, consider using a multi-page site map. Make certain that every site map page links to all other site map pages. You should have a link to your site map on your home page and preferably on each of your pages. You should make sure your web site pages are simple and free of useless clutter.

Getting your web site spidered quickly is the most important thing you can do to achieve success as an internet marketer. Using the methods suggested above can be very helpful in getting your web site indexed.

Hans Hasselfors

This Article Was Published By Hans Hasselfors, from The Business Professional. Get the net working for you. Join a community of like-minded entrepreneurs and make your living online. Become a member of The Business Professional network: http://www.internet-marketing-experts-online.com

From : www.articlecity.com

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Here is my opinion:

I think this general idea of getting a website spidered is good, and link exchange is still the best method for doing so because it is not only helping your website being indexed but also get your website traffic if not too many. All the general ways the writer mentioned are basic ways, different people got different approach to it, such as some people will use their signature in certains forums to promote their website, but the theory behind it is not to get spidered because many forum will not be spidered unless someone deliberately do it, but to attract the other forum memebrs to visit your websites, sometimes when those visitors found your websites interesting, they will ask for many other things like link exchange, subscribe for your newsletter, etc.. So, just keep in mind that when you have a website done, expose it as much as possible(of course without spam), you will not just get indexed but also some other bonus that indexing simply cannot serve.

Monday, September 19, 2005

Newsletter available now!!

If you keep checking my blogs back you will notice that I just added a newsletter subscribe service to you all, so you can receive information and tips at your inbox.

Scroll down and look at your right hand side and you will find the box, be sure you checked the "Subscribe" button before you entered your email address. Also, I will not sell your email address to other vendors for advertisement purpose, all you receive will be only something I want to share with you.

The newsletter will be tentatively delivered to you on a weekly basis, maybe I will send more if I have more information to you in a week, but I am not sure at the moment, so keep checking back!

Yeah!! Let's kick start...................hmm.....but how??(Part 3P - Workers of your Gold Mine)

Hello readers, this is part 3 of my kick start series for the pay per click stream, this is going to be a very important part of the whole series because I am going to give you information on how to get the gold in the gold mine.

Your powerful workers
So you may ask, who is the worker on the internet that works for me? If you remembered what I mentioned in final paragraph of part 2 you will just scream out: "I know that, I know that, it's a website!!!!!" Yes, you are right, it's a website, and with a website your business opportunities can be unlimited. Building a website is very easy nowadays; you do not need to be an expert to do so especially you can have many free tools While the construction work is easy, the true meaning behind this is the website is your worker, but getting the worker earning cash for you needs "training", and training a website means you have to build it with certain techniques in order the website really works something out for you.

Just before you start
Try to recall one of your training you ever attained in your life, how was it? Boring? Complete? Exciting? Whatever answer you have for this question, I can tell you creating a website that generates cash is like one of your training, sometimes happy and sometimes boring. Once you accepted this concept in your mind you will find creating website one of the most self-fulfilling job, you may wondering (and annoyed) why I spend few lines to talk about something that does not seems like relating to the business I am talking about. Because just like training, you won't saw effect in just few hours or overnight, you have to attain several training sessions before you have some improvements. Back to the website issue, even you built your website with the most cutting-edge technology and graphics, and even everybody telling you that internet is fast; it really takes time to have results. After all, what I want to tell is building website is a continuous work, of course you can build one to two pages at first and get them online, but you have to build more pages as time goes by, and only by building more pages your website will be more effective (I will talk about why in later chapters) in earning you a new computer, a new car or even a new house.

Get the "Webcalibur"
Hehe, it takes me sometime to think about this paragraph headline and the special term, and for those who at least read the index of any King Arthur related novels or books should not be unfamiliar with the mighty sword Excalibur, and for the term webcalibur I refer to the software that you can use to build website. I recommend this free tool for all of you, no matter you are a newbie or an expert you will find this tool easy to use and powerful enough, NVU is the name of the software, you can visit http://www.nvu.com/ and download it, it's an open source software and the best of all is that it's free to use. Please refer to the documentation of the software on how to use it. Next to NVU you can still find other tools to build your website, Dreamweaver MX or Microsoft FrontPage are other tools for building website and they are definitely the most famous one available, of course you need to pay for it and they are quite expensive, but if you think investing some money for a site building tool I will recommend an excellent tool called Site Build It!. This terrific tool is one of the most complete toolset for building a site that can easily generate income, it is not only a website creator but it is also a comprehensive tool that serve you with all the things you need to make your dream website.

Style will rule
Website style is a controversial topic when comes to website design, some prefer more aesthetic approach, some prefer clean and direct one. I personally think that website for the purpose to facilitate pay per click advertisements should be made clean and direct to the topic, leave your Picasso style template to your personal website or weblog. The reason for such a decision is building a very fancy website usually require a distinct art sense to work it out, while many of you were not graduated from art school, you will need a freelance web artist to do that for you, that cost you hundreds to thousands depends on how good the freelancer is. And usually these kind of aesthetic stuffs are made of Flash which search engine do not like, that means you website cannot be indexed easily, this is bad, very bad!! So build your website with a clean theme is very important, with rich and relevant content your website will be indexed easier and those contextual advertisements will come to your site easily. If you really need professionals to build a website for you and too lazy to search the web, contact Hyper Tech then. I work for this company and we have teams of web designer and copywriters to create websites that will get the Google Adsense advertisements precisely.

What to expect next?
After reading this chapter you should have yourself some basic knowledge on how to create a website using tools or recruiting someone to do it. Remember you need to keep building pages and adding more content to it, it's sometimes tough but when you get through it your wealth is just waiting behind your door. In next chapter I will keep on discussing one thing that your website need, which is considered the lifeblood of website, your visitor. So stay tuned and wish you every success in internet business!

Yeah!! Let's kick start...................hmm.....but how??(Part 2P – Gold mine or rubblish mount)

Hello readers! This is part 2P of my kick start series, I hope you find the first part interesting enough to continue reading this, if you are reading part 2 without reading part 1 please check the archive for it, because you may lost if you jump start to here and the subsequent chapters of this series. And if you notice this is part 2"P" because it stands for pay-per-click stream of the kick start series. There will be another stream for the internet affiliate program kick start series but I will write for that series later.

Find your Gold Mine, kick away the rubblish mount
If you have done the searching pretty well and find something you really interested, very good! You are ready to step forward for the more interesting part of the Search, just like I mentioned at the end of part one, I recommend you to use the Overture free toolset to do some research on keywords first, but what is the theory behind this? If you are joining the internet business game you must understand keyword is the KING (okay, QUEEN also, if you think I am discriminating female) of internet business, and it's not just about business but virtually everything about internet. You must have experiences searching for something on the internet if you are reading this, can you recall how can you do that? Yes, keyword, keywords and KEYWORDS and by refining your keywords a little bit more, your search return more relevant results to you. Returning to the business matters, your customer also use keywords to find you and your website, so you are about to win or lose depends on the keywords too.

Keyword war
The Overture tool will provide you some information about keyword, the first thing to do is use the keyword suggestion tool to see how your beloved keywords perform in the Overture program. Just type in your targeted keyword in the box and press the button and you will see suggestion to this particular keyword, usually presented in format that are more than one word. The funny thing is that you will always find something that you never thought of people will use to get targeted traffic. The next thing to do is knowing how many people use those keywords to describe their business and get web traffic to it. After you found a keyword that suits your business best, the next thing you do is to use the view bid tool to see the bid price of this keywords. This tool should return a list of advertiser that currently using this particular keywords to get traffic from the Overture program, the bid price is stated below each description of the web, so what this bid price can tell? You can see someone willing to pay 6 dollars per click, while someone is only willing to pay 10 cents per click; this somehow shows how profitable that particular business is. And again I must once let you know the information Overture provide is only valid in their program, and if you really want to find a more detailed one you have to search the internet by yourself (don't tell me you don't know how to do after I explained for almost 2 chapters), you can actually find someone posting some high paying keywords (Usually are Google Adsense keywords) list on various forums talking about pay-per-click business. Whether they are trustworthy or not? Well, I have to say the data is not quite updated usually but at least you got an idea.

Reveal the Truth
OK, if you really follow through this you should have a basic idea of what to search for your pay-per-click campaign to make a good start. But as you know there's no free lunch, if you are really serious and want to make an excellent start on your internet business you should invest some money for a trustworthy keyword report like the Cash Keywords Report. This report gives you important information on Google Adsense keywords that which one is making you a lot of money and which one is not. And give you an information that is very important is how much advertisements are in the Google ad inventory for that keywords, because if there are too few advertisements then you are not going to make a penny because you website can only provide your reader the same old three ads whenever they visits, that's really bad!!

What to expect next?
You now have a keyword, no matter you do this just by research or you found it in a paid report, it's about time to think about how to build something to attract people to see your ads and click on them to earn yourself money, obviously it will be a website or blog, but it will take some chapters to really lead you to there so please stay calm at this point but you are not bounded to think about how to do it and if you are confident with yourself you can start building it!

Click here for part 3P

Sunday, September 18, 2005

ABC of Google Adsense

I hope you guys reached here know what Google Adsense is, if you don't let me tell you. Google Adsense is one of the hottest pay per click engine that serve contextual advertising or some may simply refer this to pay per click advertising. Still got no idea what it is? Remember last time you use Google to search, there are some other things other the search result appeared on the right hand side of the result page, they are the Google Adsense advertisements. Contextual advertisement is the most cutting edge advertising method on the internet, more and more companies now serving contextual advertisements for their clients, including Bidvertiser, Kanoodle, the coming Yahoo and MSN contextual advertising network. In my opinion I think this is good because we, the ads publishers, can build more websites to serve these ads and make more money with the pay per click publisher business.


Again if you want to know more about Google Adsense you may want to check out Google Adsense Secrets

Wednesday, September 14, 2005

Read it and think about it

I just found an article that is quite interesting for you guys to read, although it is not directly related to the internet business, it does provide someone else view on home business. So, take a look and think about it, successful business is all about serious thinking!!

The article is here

Thursday, September 08, 2005

Yeah!! Let's kick start...................hmm.....but how??(Part 1 - The Search)

I think 90% of people who want to start their own ideal internet home business will ask this very first question, while you can have thousands of answers come to you if you post this question to different well-known internet business discussion forum, you can also think about it yourself using common sense. Are you going to invest thousands of dollars to something that you have never tried, even people keep telling you it will getting big? I think the answer will be definitely NO even if you ask your senior Franklin Templeton financial consultant. So, what should you do?? Give up here?? Not yet, let's kick start now.

The Search - The Beginning of Success
From what I know, even the greatest home business enterpreneur start from surfing the internet and search for their targeted fields that they are ready to make money with, it's going to be either something they interested in or simply their profession. I think it's plain and simple to understand why doing so because at least one won't be fooled by some unprofessional and extravagant affiliate programs telling you that a laptop computer can bring you to Mars in 7 hours(You really trust that exists and believe that works??!! Oh......no). This should take you some hours away if you are serious in looking for the things you want. What?? You still don't know what to search?? OK, OK, OK, don't go panic, I will explain it.

Google/Yahoo/MSN show time
If you have some spare hours during Saturday afternoon, just goto Google/Yahoo/MSN/ or whatever search engines you like to search websites and product makers that fall into the 2 categories I mentioned above(something you interested in or your profession). Doing this will give you two types of important information, first is how many people is competiting with in that particular field, obviously websites that "review funtionality of pocket PC" got lot more competitors than websites that "review the functionality of pentagram to summon ancient demons through untold ceremony". This information will give you hints about how easy or how difficult your internet business will become. But even if you found your interest area is way too obscure that you can only found 10-20 competitors on the internet, don't get too excited because you may not able to get a penny for building websites that target this specific topic, I will talk about why this happen in later chapters of the "kick start" series. Hey, just don't go dating that soon, this chapter is not yet finished!

Second Ring Of Power
The second important information that your search will give you is how profitable is your interest? Why is it so important? Say if you want to make a website that facilitate some "toothpick" affiliate programs in it, the products are selling at 2 to 5 US dollars per pack, and you got 50% share for each convert, if your web hosting is, say, 9.99 US dollars per month, you need to convert four packs of the 5 dollars one to cover your web hosting cost, ah.......sorry, did you said you want to buy a new $899.9 computer? You do the maths then. So, how to measure the profitability of certain product or more general, field? Here I will provide one tool to you if you don't want to spend a penny, the Overture free toolset for evaluating keywords(The tool set is located at the right hand side, below the big banner). I know that people didn't usually use this tool for this purpose, but I found it quite useful when doing the initial researching of your internet business opportunities, you can use the keyword suggestion tool to find specific keywords in your interested field, and you can use the view bid tool to see the bid price of specific keywords. However, the result is very general and sometimes inaccurate, because it is only the bid price of the Overture program, and other pay-per-click engines do not use their data. While you cannot vision the Spanish villa at his moment, you least see the path to there. So how to get there?? I think it's better to get there step by step, I will continue this series later.

What to expect next?
In the coming chapters I will continue on my way of researching profitablity in terms of pay-per-click campaign and affiliate programs, as they are quite different so I will divide them and talk about them one by one. So expect nothing but epic journey to Isengard!! See you soon!!

Click here for part 2

Wednesday, September 07, 2005

Welcome!!

Hello everyone!!

Welcome to the blog of internet business, when I talk about internet business, I am talking about making money with the internet, there are thousands of way of doing so but one must be noticed that there is no fast way indeed. Boosting income here really means making money with various common program available such as the Google Adsense, Yahoo Publisher Network and various affiliate programs such as ClickBank, Kanoodle etc., but behind all the mentioned programs you need to be really hardworking and dedication to the internet business, if you think build a blog, then place some Google Adsense code in it and just leave it alone will turn you a millionaire you are wrong!! Or if you think internet business is about seeing decent income in your Adsense account in few days you are wrong too!! If you fall into the above two types of person, I am sorry to say that this blog is not suitable for you, but if you are really thinking of making some real money, maybe to cover your web hosting cost, maybe to buy yourself a new computer, or even want to buy a new house from doing this type of business, I am more than happy to say a grand WELCOME to you!!

And I have to state something about this blog. First of all, the contents of this blog will be most likely to be personal working experience with internet business stuffs, my views on some of the tips the other people provided in other blogs or web sites, and also my own tips. The tips may include anything related to the internet business, including how to optimize your site, how to optimize pay-per-click campaign like the Google Adsense, how to earn money from affiliate programs, etc. After all I should say this is not a master course or whatsoever, this is just a sharing of my thoughts and experiences.

And you may ask why I am willing to share the information to you? Because I have this theory in my mind : If someone kick started his/her own internet business successfully and making decent income, the internet will have one more "publisher" that the advertisers of Adword or maker of high-end products found valuable, so that advertisers and the product maker can get income from that. So, almost every market got competitors, if you were the competitors of one of the advertisers of Adword and seeing others get a significant increase in sales, what do you think? Will you simply sit back wait for that "miracle" happens to you? Smart business man will try to change the situation with some action like bidding for their competitors' keyword in Adword. Can you guess who will eventually benefit from the bidding war? The answer is Google, the winning advertiser and of course us the publishers!! But don't get too excited now, before you can really benefited from it, you have to do some works first!! So keep an eye on my blog and see if it helps!

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